彩钢板下游终端用户对钢材需求已发生变化
一是提高彩钢板加工家电板和热轧酸洗板产品比重。在镀锌产品中，热浸镀金产品的比重将逐步提高。随着国内家电厂商环保意识的增强和家电出口量的增加，彩绘家电板将得到快速发展。
第二，
彩钢板向高强度、高硬度、薄规格方向发展。为了降低生产成本，下游产业开发出强度高、规格薄、烘烤硬化性能明显的家用电器。因此，未来家电厂商将选择更多高强度、高硬度、薄规格的彩钢板。
三是绿色钢铁受到市场青睐。随着WEEE和rhos指令实施时间的临近，要求家用电器制造商使用环保型的家用电器钢板，包括无铬耐铬镀锌钢板、
彩钢板镀锌用无铬磷化/钝化产品、铬热浸镀锌免钝化、无铬热浸铝锌耐指纹、无铬彩涂、电工钢环保涂料等，实现家电出口产品的“绿色”。
第四，
彩钢板各种替代产品的应用影响彩钢层压板的需求。由于原材料价格居高不下，促使下游终端用户努力改进产品结构设计，降低原材料消耗，节约成本，导致材料代用品的研发，从而导致家电行业的材料结构发生重大变化。如滚筒洗衣机外壳大量使用冷轧板磷化粉，部分冰箱背板采用其他材料；随着双滚筒洗衣机和塑料机的普及，塑料将越来越多地取代钢材。根据目前国内涂布板的产能和生产现状，以及下游产业对终端使用的需求，以及进出口格局的变化，我国涂布板市场仍将乐观。强劲的需求支撑将使整个市场在年内乃至未来几年继续保持平稳运行态势。
First, the proportion of products of color steel deep-processing household appliance plate and hot-rolled pickling plate will be increased. In galvanized products, the proportion of hot-dip gold-plated products will gradually increase. With the enhancement
of environmental protection awareness of domestic appliance manufacturers and the increase of export volume of home appliances, color coated household electrical appliances board will have a rapid development.
Second, color steel plate will develop towards high strength, high hardness and thin specification. In order to reduce the production cost, the downstream industry develops high strength and thin specification household electrical appliances with obvious
bake hardening properties. Therefore, in the future, home appliance manufacturers will choose more color steel plates with high strength, high hardness and thin specifications.
Third, green steel is favored by the market. With the implementation
time of WEEE and rhos directives approaching, the manufacturers of household electrical appliances are required to use environmentally-friendly steel plates for household appliances, including chromium free chromate resistant galvanized steel sheets,
chromium free phosphating / passivation products for galvanizing, chromium free passivation for hot-dip galvanizing, fingerprint resistance for chromium free hot-dip aluminum zinc plating, chromium free color coating, environmental protection coating
for electrical steel, etc., so as to realize the "green" of home appliances export products.
Fourth, the application of various alternative products affects the demand of color steel laminates. Due to the high price of raw materials, downstream
end users are urged to make efforts to improve product structure design to reduce the consumption of raw materials and save costs, which leads to the research and development of material substitutes, which leads to significant changes in the material
structure of household appliances industry. For example, a large number of cold-rolled plate phosphating powder is used for the shell of drum washing machine, and other materials are used for the back plate of some refrigerators; With the popularity of
double barrel washing machine and plastic machine, plastic will replace steel more and more. According to the current domestic production capacity and production status of coated plate, as well as the demand of downstream industries for terminal use,
and the change of import and export pattern, China's coated plate market will still be optimistic. Strong demand support will make the whole market continue to maintain a stable operation situation in the year and even in the next few years.
