如今，活动板房行业只有少数一线品牌，这也代表着活动板房市场仍有很大的增长空间。在此背景下，建立品牌战略将成为活动板房企业走向行业前沿的必由之路。有业内人士指出，要做好品牌战略，必须把握好以下五个核心。

一。精准的品牌定位

俗话说：品牌定位，厂商不易生存。对于活动板房产品来说，品牌建设非常重要，它直接影响活动板房企业的经营状况。每家活动板房企业都需要有一个主攻方向。任何企业都不能为市场上的所有客户提供所有的产品或服务，只能根据自身的具体情况选择有利的细分市场，否则，就会处处顾忌、处处失败，处于被动地位。

2。创新推广模式

创造力是指对现实存在的理解和认识所产生的一种新的抽象思维和行为潜能。在这里，就目前而言，“创意”分为技术创新和传播创新。对于技术创新，主要是针对不同消费者的不同需求。活动板房企业为了获得更大的市场份额，需要开发生产新的活动板房产品。至于传播的创新，则是推广活动板房产品，给人以新奇、惊喜、震撼和实效的感觉，给消费者留下深刻印象。

三洞察消费者需求

如今，市场上的产品很多，但同质化现象严重。无论是在功能上还是外观上，很多企业都会做同样的事情。如果活动板房企业能够洞察消费者的真实需求，找到市场机会，然后采取有效的市场行动，就会有很大的收获。”“洞察”不仅适用于企业高层管理人员，也适用于区域市场乃至销售一线。

四。做好品牌维护

品牌经营是以品牌为核心的一系列综合规划工作，是一项复杂的系统工程。随着市场竞争的日益激烈，活动板房企业之间的竞争越来越明显地表现为品牌竞争。在这个互联网飞速发展的时代，活动板房品牌的运营维护主要体现在微信、微博、官网的运营维护上。在业内人士看来，品牌维护是实施品牌战略的一项重要工作。它不仅要推广产品，还要考虑用户体验。

5个。良好的品牌传播

品牌传播是指企业以品牌核心价值为原则，在品牌识别的总体框架下，选择广告、公关、销售、人际等传播方式，促进特定品牌树立品牌形象，促进市场销售。现在不是“酒不怕巷子深”的时代，产品再好，也需要靠叫喊。在活动板房行业，品牌传播的方式有很多：电视冠名、公益教育、终端体验、微信营销、会展营销等。在某种程度上，品牌推广与产品或服务质量同等重要。

Nowadays, there are only a few first-line brands in the activity board housing industry, which also represents that there is still a lot of room for growth in the activity board housing market. In this context, the establishment of brand strategy will become the only way for the activity board house enterprises to go to the front of the industry. Some insiders pointed out that to make a good brand strategy, we must grasp the following five cores.

1. Precise brand positioning

As the saying goes: brand positioning, manufacturers are not easy to live. For the activity board house products, brand building is very important, it directly affects the operation state of the activity board house enterprise. Every activity board house enterprise needs to have a main direction of attack. No enterprise can provide all products or services for all customers in the market, but can only choose the advantageous market segment according to its own specific situation, otherwise, it will give consideration to and fail everywhere, and be in a passive position.

2. Innovation and promotion mode

Creativity refers to a new kind of abstract thinking and behavior potential derived from the understanding and cognition of the real existence. Here, for the time being, "creativity" is divided into technological innovation and communication innovation. For technological innovation, it is mainly aimed at the different needs of different consumers. The enterprises of activity board house need to develop and produce new activity board house products in order to gain a larger market share. As for the innovation of communication, it is to promote the activity board house products to give people a sense of novelty, astonishment, shock and effectiveness, leaving a deep impression on consumers.

3. Insight into consumer needs

Nowadays, there are many products in the market, but the homogenization is serious. No matter in the function or appearance of the house, many enterprises always do the same thing. If the activity board house enterprises can have insight into the real needs of consumers, find market opportunities, and then take effective market action, they will have a great harvest. "Insight" is not only for the senior management of the enterprise, but also for the regional market and even the sales front line.

4. Do well in brand maintenance

Brand operation is a series of comprehensive planning work with brand as the core, which is a complex system engineering. With the increasingly fierce market competition, the competition among the enterprises of the activity board house is more and more obviously manifested as the brand competition. In this era of rapid development of the Internet, the operation and maintenance of the brand of the activity board house is mainly manifested in the operation and maintenance of wechat, microblog and official website. In the view of insiders, brand maintenance is an important work in the implementation of brand strategy. It should not only promote the product, but also consider the user experience.

5. Good brand communication

Brand communication is that enterprises take the core value of the brand as the principle, under the overall framework of brand identification, choose advertising, public relations, sales, interpersonal and other communication methods, and promote specific brands to establish brand image and promote market sales. Now is not the era of "wine is not afraid of alley deep", no matter how good the product, also need to rely on shouting. In the activity board house industry, there are many ways of brand communication: TV naming, public welfare education, terminal experience, wechat marketing, exhibition marketing and so on. To some extent, brand promotion is as important as product or service quality.