彩钢板下游终端用户对钢材需求已发生变化

一是提高彩钢板加工家电板和热轧酸洗板产品比重。在镀锌产品中，热浸镀金产品的比重将逐步提高。随着国内家电厂商环保意识的增强和家电出口量的增加，彩绘家电板将得到快速发展。

First, the proportion of products of color steel deep-processing household appliance plate and hot-rolled pickling plate will be increased. In galvanized products, the proportion of hot-dip gold-plated products will gradually increase. With the enhancement of environmental protection awareness of domestic appliance manufacturers and the increase of export volume of home appliances, color coated household electrical appliances board will have a rapid development.

Second, color steel plate will develop towards high strength, high hardness and thin specification. In order to reduce the production cost, the downstream industry develops high strength and thin specification household electrical appliances with obvious bake hardening properties. Therefore, in the future, home appliance manufacturers will choose more color steel plates with high strength, high hardness and thin specifications.
Third, green steel is favored by the market. With the implementation time of WEEE and rhos directives approaching, the manufacturers of household electrical appliances are required to use environmentally-friendly steel plates for household appliances, including chromium free chromate resistant galvanized steel sheets, chromium free phosphating / passivation products for galvanizing, chromium free passivation for hot-dip galvanizing, fingerprint resistance for chromium free hot-dip aluminum zinc plating, chromium free color coating, environmental protection coating for electrical steel, etc., so as to realize the "green" of home appliances export products.
Fourth, the application of various alternative products affects the demand of color steel laminates. Due to the high price of raw materials, downstream end users are urged to make efforts to improve product structure design to reduce the consumption of raw materials and save costs, which leads to the research and development of material substitutes, which leads to significant changes in the material structure of household appliances industry. For example, a large number of cold-rolled plate phosphating powder is used for the shell of drum washing machine, and other materials are used for the back plate of some refrigerators; With the popularity of double barrel washing machine and plastic machine, plastic will replace steel more and more. According to the current domestic production capacity and production status of coated plate, as well as the demand of downstream industries for terminal use, and the change of import and export pattern, China's coated plate market will still be optimistic. Strong demand support will make the whole market continue to maintain a stable operation situation in the year and even in the next few years.