“供给侧”改革 改变彩钢板厂家低价竞争模式

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长期以来，低价竞争是彩钢板行业普遍存在的竞争模式，供给侧结构性改革为发展方式转变提供了基础。所谓供给计量改革，就是从提高供给质量入手，通过改革促进结构调整和经济社会持续健康发展。在彩钢板行业的应用，意味着商业模式的转变和创新模式的推进。
价格战不靠谱彩钢板行业发展受影响

近年来，由于产能过剩市场疲软，许多彩钢板生产企业要么没有业务，要么靠低利润生存，有的甚至亏损盈利。除了外部环境外，内部恶性竞争也在吞噬着制造业的美好前景其结果是“筋疲力尽，同龄人挨饿，用户陷于死亡”。俗话说得好，“买的永远不是卖的本质”。不是说专家永远不知道这个行业的水深。
近年来，越来越多的工厂领导抱怨，低价竞争扰乱了正常的行业秩序。”无论什么样的产品，总有价格更低的产品。不管下游用户给出的价格有多低，总会有人接单。从生产角度看，这样的价格根本不能保证利润率。如果他们能做到这一点，就必须在原材料和工艺上偷工减料。”从长远来看，该行业的健康发展必将受到威胁。
“供给侧”改革改变低价竞争模式
贪便宜是彩钢板生产企业的切身利益，贪便宜形成恶性循环。买主认为他占了很大的便宜。当他知道自己被骗了，他就把这本“便宜”的书转给下一本“又贪又便宜”的书。在这样一个循环中，他最终发出的是“他买的不是他卖的本质”的感叹。我们经常听到顾客的抱怨。请问，你能用低于生产成本的材料购买高质量的产品吗？
接受低价格订单的制造商只重视眼前利益，但看似不可避免的个人选择危及整个行业的健康发展。这样的商业模式不会持续很长时间，在产业转型升级的过程中，厂商也从产品开发、工艺创新等方面丧失了提升的能力。他们的发展道路只能越来越窄，最终会发现这是一条死胡同。
价格战不如以技术创新为主导的优质产品博弈，这是对彩钢板生产企业的全面推广和可持续发展的良好战略；挖掘自身优势，获取更多效益。依靠产品占领市场，依靠精益管理盈利，必将打赢价格战，推动行业供给侧改革。

For a long time, low price competition is a common competition mode in color steel plate industry, and the supply side structural reform provides the basis for the transformation of development mode. The so-called supply measurement reform is to promote structural adjustment and sustainable and healthy economic and social development by means of reform, starting from the improvement of supply quality. The application to the color steel plate industry means the change of business model and the promotion of innovation model.

Price war unreliable color steel plate industry development affected
In recent years, due to the weak overcapacity market, many color steel plate manufacturers either have no business, or rely on low profit to survive, and some even lose money to make a profit. In addition to the external environment, the internal vicious competition is also eating up the good prospects of the manufacturing industry. The result is "exhaustion, starvation of peers, pit death of users". As the saying goes, "what you buy is never the essence of what you sell". It's not that the experts never know how deep the water is in this industry.
In recent years, more and more factory leaders complain that low price competition has disturbed the normal industry order. "No matter what kind of products, there are always products with lower prices. No matter how low the price given by the downstream users, there will always be someone to take the order. From the production point of view, such a price can't guarantee the profit margin at all. If they can do it, they must be cutting corners on raw materials and workmanship. " In the long run, the healthy development of the industry is bound to be threatened.
"Supply side" reform changes the mode of low price competition
It is the vital interests of the color steel plate manufacturers who are greedy for cheap, and the vicious circle is formed by greedy for cheap. The buyer thinks that he has taken a big advantage. When he knows that he has been cheated, he transfers this "cheap" copy to the next "greedy and cheap" copy. In such a cycle, what he finally sends out is the exclamation of "what he buys is not the essence of what he sells". We often hear complaints from customers. Excuse me, can you purchase high quality products with materials lower than the production cost?
Manufacturers who accept orders at low prices only value immediate interests, but the seemingly inevitable individual choice is endangering the healthy development of the industry as a whole. Such a business model will not last for a long time, and in the process of industry transformation and upgrading, manufacturers also lost the ability to improve from product development, process innovation and other aspects. Their development path can only be narrower and narrower, and in the end, it will be found that this is a dead end.
The price war is not as good as the game between high-quality products dominated by technological innovation, which is a comprehensive promotion for color steel plate manufacturers and a good strategy for sustainable development; mining their own advantages and obtaining more benefits. Relying on products to occupy the market, relying on lean management to make profits will definitely win the price war and promote the supply side reform of the industry.